General Information

  • The information included in this section pertain to how BCI certified individuals are required to use the BCI corporate and credential brands in various contexts and on various platforms, including social media profiles, email signatures, business cards, corporate letter head, curriculum vitae; cabin namecards/ nameplates and also on how the certificants should wear/ display/ tag the metal Designation Pins on their shirts/ blazers.
  • This section may NOT include sufficient brand usage information for organizations who are valued associates, partners or clients of BCI, and for them, the Brand Usage Norms & Guidelines are separate. Please write to us at brandcontrol@bci.us.org to know more.
  • BCI Brand properties include the BCI name, the BCI corporate identity logo; the names of all BCI credentials, and their respective logos.
  • The terms Credential Brands/ Designation Brands/ Credential brand property/ Designation brand property may be used interchangeably in this section and elsewhere to denote the aggregate of names and logos of BCI certifications.
  • The BCI Corporate Brand Properties include the following:
    • The name the BPO Certification Institute, Inc.
    • The acronym “BCI”
    • The logos of BCI as included below:
      • Full Color Logo
      • Full 3D logo
      • Full Grayscale Logo
      • Reverse Grayscale Logo
  • The BCI Credential Brand Properties include the following:
    • The full names of all BCI designations written for example as - “Certified BPO Operations Manager” ; “Certified Customer Interaction Associate”; “Certified BPO Team Lead Specialist”; “Certified BPO People Leader” etc.
    • The acronyms/ abbreviations of all BCI designations written for example as - CCIP‌™/ CBSA‌™/ CFPA‌™/CTSA‌™/ CBTS‌™/ CBMT‌™/ CBOM‌™/ CBQM‌™/ CBPM‌™/ CBTM‌™/ CBOL‌™/ CBPL‌™/ CBQL‌™/ CBBL‌™
    • The logos of all BCI credential brands/ designation brands:
      • Full Color Logo
      • Full 3D logo
      • Full Grayscale Logo
      • Reverse Grayscale Logo
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